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Introduction
The elements of effective communication
1 The basics of communication
Generating ideas
Developing enthusiasm
The impact of genre
Writing style
How do I understand or create a work?
Point of view
Getting down to details
Clarifying ideas
Organising ideas
Refining ideas
2 Your own composition
Thinking about words
Getting the spelling right
Spelling and the Internet
Letter styles
Grammar essentials
Essentials about nouns
Essentials about pronouns
Essentials about verbs
Essentials about adjectives
Essentials about adverbs
Essentials about prepositions
Understanding and using emotive language in written text
Examples to consider
The emotive language of visual images
Combining words effectively
Essentials of sentence structure
Conjunctions
Using correct punctuation
Full stops
Capitals
Commas
Apostrophes
Semicolons
Exclamation marks
Dashes
Hyphens
Colons
Understanding and using tone
Some important terms
What kinds of attitude can the writer have?
What is diction?
Understanding register
Formal English
Colloquial register
Slang
The register of images
Register and the Internet
Jargon
Expanding meaning - using literary techniques to advantage
3 Forms of writing
What is an essay?
Understanding the purpose
The task or instruction words
The topic words
The limiting words
Exploring the question
Constructing your essay
Getting started - the introduction
Constructing paragraphs
Connecting your paragraphs
Drafting your concluding paragraph
Evaluating your first draft
Precision
Unity
Coherence
Principles of presentation
Using quotations
Presenting your bibliography
Footnotes and endnotes
Writing dialogue
The essential questions in close-up
Writing description
Capturing character
Smart tips for the creative writing task
Writing narrative
Varying your approach even further
The essentials of narratives
Writing travelogue
Writing autobiography
Writing a poem
Writing a script for television
Writing a stage play
Writing exposition
Writing letters
Using electronic mail (e-mail)
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4 Workplace communication
Getting the job: resumes and curriculum vitae
What the CV includes
Effective layout of a CV
The covering letter
The employment interview
Preparation
Types of interviews
Interview skills
Effective listening skills
Questioning styles
After the interview
Writing reports
Formatting your reports
Conducting and participating in meetings
The role of the secretary
The meeting agenda
Minutes of meetings
The chair
Conduct of meetings
Writing to sell - effective advertising
What is advertising?
The types of advertising
The principles of advertising
How do advertisements achieve success?
A final point
Creating a website
5 Speaking out: - the art of oral persuasion
Writing speeches
The art of speech giving
Ten tips on the art of speaking well
Your friends and your voice
Your voice itself
Tone and mood
Posture and your speech
Other vocal points to work on
Effective debating
The essential roles of the team members
Essential officials
Marking a debate
Some points on debating technique
Using chat lines
6 Understanding and writing responses to literature
Developing your comprehension skills
Skim reading
Close reading
The reading task
Smart tips for the reading task
Honing your reading skills for reading tasks
Preparing for the formal study of literature
Traditional ballads
Fables, parables and proverbs
Myths
Folktales
Short stories
The basics of poetry
Ten keys to successful poetry analysis
The forms of poetry
The basic themes of poetry
Useful technical terms to know when writing about poetry
Poetry essay strategy
The basics of plays
The essentials of drama
The importance of dialogue in drama
The origins of theatre
The world of Shakespeare
The basics of novels
Types of novels
The essentials of novels
7 The media.
The print media
The structure of newspaper reports
Identifying techniques of persuasion
Visual media
Film documentaries
Motion pictures
Movie genres
8 Computer research.
Using CD-ROMs
Using the Net
Answers to exercises :
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